Design Is Yummy

Our Creative Director, Elana Rudick, took the stage last month at RGD Canada’s DesignThinkers conference, Canada’s largest graphic design conference, in Vancouver.

Her talk, The Shift to Human, was a deeply personal and honest look at what human-centred design looks like in the context of our studio. In a room full of designers and creative professionals, she spoke about something we keep coming back to right now: it’s not the tools or the latest AI workflows that matter most, it’s the human stuff— soft skills like building trust, storytelling, and actually listening.

Running a small studio means you can’t hide behind a big team or a flashy process. We lean into relationships and take responsibility for shaping narratives that keep real people at the centre. This is how we’ve always done things at Design is Yummy, and sharing that out loud, in a room full of people who care deeply about where this industry is headed, meant a lot.

Thanks to everyone who attended and came up to chat with Elana after. Those conversations are exactly what the talk was about. 💛

Photo credit: Photos by Kateland

From screen to lakeshore. 🌊

Here’s a little peek behind the curtain of what it actually takes to bring ’s Ignite fundraising gala to life. It starts in the studio: building moodboards, mapping out layouts, testing typography at a large scale, and shaping the experience digitally. Then things become much more hands-on, sourcing natural materials, dressing flower pots with fabric, and yes, even hosing down rocks to make sure every last detail feels right before the doors open.

It’s always a wild ride, but watching a story travel from idea to mockup to a physical space that people can walk through and genuinely feel? That never gets old. That translation is what keeps us passionate about our work day after day.

​​We’re grateful to get our hands dirty in support of such a meaningful cause. 🩵

Read more about our process on our blog.
designisyummy.com/bites