Stella Web Studio

"93% of consumers say online reviews impact their purchasing decisions." ⭐ Podium.com ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Online reviews, case studies and testimonials are gold!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When done well, they provide social proof of how you can solve a problem for your customers...and paint a picture of the transformation they'll when buying from you. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👀 Here's my 5-step process to manage my testimonials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ After wrapping up a project, I ask my client to fill out a questionnaire to evaluate his experience with me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ I look for soundbites in his answers that help me capture: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- his original problem;⠀⠀⠀⠀⠀⠀⠀⠀⠀
- the solution he received from me;⠀⠀⠀⠀⠀⠀⠀⠀⠀
- and the result from it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ I ask him to describe what he'd tell others about my service.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ I summarize what he said in a couple of sentences and ask for their approval to publish it. After all, my clients aren't copywriters or marketers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, a short and clear testimonial is more effective than a wall of text. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5️⃣ Finally, I add either a logo or a head shot of my client (if he's not too shy).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Voilà! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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An easy 5-step process to write a clear and simple testimonial.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔖 Save it and feel free to use it for your biz! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Long are the days of hard to read, company oriented, confusing and outdated websites. 🙅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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According to a 2020 report by the American Writers & Artists Institute:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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“𝘜𝘱 𝘵𝘰 70% 𝘰𝘧 𝘸𝘦𝘣 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘰𝘯 𝘢 𝘮𝘰𝘣𝘪𝘭𝘦 𝘥𝘦𝘷𝘪𝘤𝘦…”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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and…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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“69% 𝘰𝘧 𝘴𝘮𝘢𝘳𝘵𝘱𝘩𝘰𝘯𝘦 𝘶𝘴𝘦𝘳𝘴 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝙬𝙞𝙩𝙝 𝙢𝙤𝙗𝙞𝙡𝙚 𝙨𝙞𝙩𝙚𝙨 𝙩𝙝𝙖𝙩 𝙚𝙖𝙨𝙞𝙡𝙮 𝙖𝙙𝙙𝙧𝙚𝙨𝙨 𝙩𝙝𝙚𝙞𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙤𝙧 𝙘𝙤𝙣𝙘𝙚𝙧𝙣𝙨.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With this in mind, if you have a website (or thinking about getting one), make sure it meets your customer's needs!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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7 QUALITIES OF AN EFFECTIVE WEBSITE IN 2021⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Customer-oriented.⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ Easy to read.⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ Has a compelling message.⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣ Has a clear call-to-action.⠀⠀⠀⠀⠀⠀⠀⠀⠀
5️⃣ Mobile ready⠀⠀⠀⠀⠀⠀⠀⠀⠀
6️⃣ Optimized for search engines.⠀⠀⠀⠀⠀⠀⠀⠀⠀
7️⃣ Loads fast⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now more than ever having an effective website will help your business thrive in 2021 and beyond! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Need help to start (or update) your digital presence? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙋🏽‍♀️ Let’s talk!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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