Marketsupport

Purpose driven brands often struggle when they move from direct to consumer into retail.

Who Gives A Crap did not. Their expansion into Canadian retail shows that sustainability alone does not win shelf space. Ex*****on does. Consistent availability, clear pricing, and disciplined in-store support turned a DTC brand into a credible retail partner.

For CPG leaders, the lesson is clear. Story opens the door. Ex*****on keeps it open.

At Marketsupport, we see it daily. Retail innovation lives on shelf, not in mission statements. https://www.marketsupport.ca/retail-merchandising-innovator-who-gives-a-crap/

*****on

Retail innovation is often associated with new brands. Sometimes it comes from companies that understand ex*****on better than anyone else.

We chose Cavendish our first Canadian Retail Merchandising Innovator of 2026 by doing something deceptively difficult. They are winning at shelf through consistent ex*****on, disciplined replenishment, and pricing accuracy across banners.

Quick Crisp Chips and Flavour Crisp Crinkle Cut did not succeed because of hype. They succeeded because shoppers could actually find them.

At Marketsupport, we see it daily. Innovation in Canada is built on ex*****on. https://www.marketsupport.ca/canadian-retail-merchandising-cavendish/

*****on