Bolt Digital

We have been running Meta Advantage+ campaigns for clients across 12 industries for the past six months.

Here is what the data actually shows:

Where it wins:
- E-commerce retargeting at scale — Advantage+ shopping campaigns consistently beat manual setups by 20 to 35 percent ROAS in our accounts
- Broad awareness for brands with strong creative — the algorithm finds audiences humans would not have thought to target

Where it loses:
- Local service businesses where geography matters — it over-spends outside your service area
- B2B lead gen — it optimizes for volume, not quality, and will fill your CRM with unqualified contacts

The takeaway: Advantage+ is a tool, not a strategy.

Know when to hand the wheel to the algorithm. Know when to take it back.

→ See what makes us different at boltdigital.ca

Small team. Big AI stack. Bigger results.

That is the Bolt Digital math.

We are not the agency with 80 account managers and a dashboard you cannot read. We are the team that texts you back, ships fast, and uses AI to do the busy work so we can spend our time on the strategy that actually moves the needle.

19,500 leads delivered for clients across the US and Canada. Counting up every Friday.

Happy Friday from the Bolt team.

Three things AI is finally good at in 2026 marketing, and three it still cannot do.

What it is good at:
1. Writing first drafts of ad copy that humans then sharpen
2. Predicting which keywords will trend before they trend
3. Cleaning messy CRM data without breaking it

What it still cannot do:
1. Understand why your customer is actually buying
2. Pick up the phone and reassure a worried client at 9 PM
3. Care if the campaign succeeds

That last one matters more than people realize. AI does the first 80 percent. The last 20 percent is human judgment, taste, and a Canada-based number you can text on a Sunday.

We use AI everywhere we can. We answer the phone everywhere we should.