Inside The Cart

Over the last little while, I’ve been paying closer attention to the restaurant experience around Mission. Not just the food or the social media. I am observing "the feeling" people leave with after they walk out the door.

In my opinion, a lot of restaurants don’t actually have a marketing problem. They have little 'disconnects' happening throughout the customer experience that slowly chip away at how people feel about the place over time.
>> The atmosphere feels sligthly tired. The energy of the entire environment may drop after the food arrives.
>> Customers stop feeling looked after in small ways that are hard to explain, but easy to feel.

The hard part is that marketing can’t really cover that up anymore. You can bring people in once with good photos, ads, or social media. But if the experience underneath isn’t strong, people stop coming back.

That’s a big part of what I’ve been researching while building this restaurant report for Mission. I am not focusing on “how to get more likes.” It is not a standard marketing approach.

More to come!