Airwave One Media

HOW TO CREATE A FACEBOOK ADVERTISING FUNNEL: Using an advertising funnel means creating several ads that work in a sequence. The ads build trust with Facebook users over time. This can be applied to any static websites as well as e-commerce stores.

A 3 step funnel has 3 different campaigns, each one configured to have different goals and budgets. These campaigns then engage your audience with different messages over time as they progress through their decision-making process.

1. The first campaign reaches the widest audience and generates interest.
2. The second campaign only targets the people who showed interested in the first campaign.
3. And the final campaign only targets the people who showed interest in the 2nd campaign.

Its called a funnel because each campaign targets an increasingly refined audience.
The structure focuses your advertising budget on the audience that is most likely to follow through on their purchase and makes it cost-effective to build the relationships necessary to make sales in today’s skeptical online shopping ecosystem. Give it a try today and start seeing the impact!

With studies showing that 75% of people don't accept advertisements as truth, there is a lot to be said for a relationship marketing approach to building trust with your social media audience. These stats speak for themselves:
* 63% of social media users feel consumer ratings are #1
* 70% of consumers believe customer opinions (more than double those who trust advertisements)

To cut through in 2021, social media marketers must invest in their relationships with employees, customers, and influencers, to ensure our key brand messages are backed up by the voices our customers value the most.