SamSocial

Short Videos… Why do they work so well?

Do you often find yourself getting stuck in the Reels vortex 😵‍💫
Suddenly you look up and you realize you have been sitting on the couch still in your work clothes for the last hour watching Sarah put tiny glasses on her cat…

WHY does this happen?
💥Well simply put, users are usually scrolling quickly and have shorter attention spans, meaning that short videos have a higher retention rate! This content is easily digested and it’s also a lot easier to produce than a longer video.

💥Experts say that people will only watch the FIRST 8 SECONDS of a video before they lose interest. So, put your most engaging content in the first 8 seconds of your video — whether that be showing the results of something first and then the process, asking a question, or adding a catchy hook!

💥Trends are continuously changing, so its important for businesses to stay in the loop with what sounds and content seem to be getting the most engagement.

And let’s just agree, these short videos are so fun to make 😜

Are you making these mistakes? 😅

🙅‍♀️Don’t project yourself as “needy”
🙅‍♀️Don’t spam!!!
🙅‍♀️Don’t use poor grammar and spelling
🙅‍♀️Don’t share the same message repeatedly
🙅‍♀️Don’t go for numbers of followers
🙅‍♀️Don’t be fake

Slow down, review, revise, and be your best self 💕

Follow SamSocial for tips, tricks, terminology, and more!