GRIDSPACE

As an Elite Track Team

For an annual leadership meeting in Boston, GRIDSPACE powered the creative substance of the general sessions for a Fortune 100 tech company—expressing the Winning Mindset concept & visual identity as a unified experiential journey.

The visual identity is shaped by a “Track” circuit line—referencing relay racing, where momentum depends on a precise handoff. This defined the Interlock concept: cross-departmental alignment as a catalyst for performance and collective success.

A key directive was to express the brand’s DNA without relying on the logo, anchoring the “Winning Mindset” through a purely inspirational narrative.

Produced by EGG. Grateful for your trust and our partnership 

GRIDSPACE Creative Studio
High-level vision, executed hands-on.

Multimedia Creative Direction — Christian Pomerleau
Art Direction —  ,  , C. Pomerleau
Graphic Design —

WINNING MINDSET study case, and team credits — link in bio.

As an Elite Track Team

For an annual leadership meeting in Boston, GRIDSPACE powered the creative substance of the general sessions for a Fortune 100 tech company—expressing the Winning Mindset concept & visual identity as a unified experiential journey.

The visual identity is shaped by a “Track” circuit line—referencing relay racing, where momentum depends on a precise handoff. This defined the Interlock concept: cross-departmental alignment as a catalyst for performance and collective success.

A key directive was to express the brand’s DNA without relying on the logo, anchoring the “Winning Mindset” through a purely inspirational narrative.

Produced by EGG. Grateful for your trust and our partnership 

GRIDSPACE Creative Studio
High-level vision, executed hands-on.


Multimedia Creative Direction — Christian Pomerleau
Art Direction —  ,  , C. Pomerleau
Graphic Design — Marie-Soleil Lachapelle, Xavier Savage

WINNING MINDSET study case, and team credits — link in bio.

Are you sureThat we are awake?
It seems to meThat yet we sleep,
we dream.  – William Shakespeare
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Visual Design Performance by GRIDSPACE + DIAGRAF
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In 2024, don't miss the next awaking Rebuilt Fundraiser
TULUM on JANUARY 15, 2024
MEXICO CITY on FEBRUARY 10, 2014
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We are all one