Scribblers' Club

When you have something to say and you commit to three right side consecutive print spreads to say it. The same concept can be used by stacking Facebook images in a single post. GOING fills first image, GOING with swirling in second image position, and GONE as final image.

Trade shows:

Every detail matters. You rehearse your key messaging with staff. Refreshing everything to do with your customers struggles and how your products and services help. You sharpen the teams understanding of your current market space, its threats and your current track record. Your team 'knows their Sh! #'. After that it's your tangible branded communications that require attention. You are what you wear when it comes to a trade show presence. Your booth needs to catch attendee attention. It needs to speak directly to them in a way that cuts thru the surrounding competitive clutter. Most competition in the trade show arena is laden with minutia, text heavy boring booths that exhibit only a fear of empty space. A thousand messages side by side fighting for attendee attention.

Less is more.

A river of traffic walks past your booth, you have seconds to catch their attention. In Arbourdale's case we used humour. We started by creating an oasis from the 'noise'. The entire booth is backlit, the space is well illuminated and inviting. Attendees feel a sigh of relief, a break from the incessant onslaught of noise.

Keep it simple.

The poultry market threats were broken down into a highlight reel. Most companies offer a core suite of solutions. Their products may solve a litany of problems but typically those problems can be divided into a collective few categories. Speak to those few, the highlight reel. Capturing the poultry savvy attendees attention utilized clever imagery speaking directly to poultry industry threats. It's said that the correct picture is worth a thousand words; I'll suggest that a clever thought provoking picture speaks volumes. The show was a success with many new leads generated. The entire booth is designed with specific messaging isolated to one or two panels. This allows for booth updates as threats/solutions change without the expense of reskinning an entire booth. A fun side note, attendees were taking selfies in front of the booth panels. Their posts compounding Arbourdale's social media reach.