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Many entrepreneurs think they have a marketing problem when, in reality, they have a strategy problem. The key to making confident business decisions is knowing which numbers matter, how to track them, and what they’re telling you about your business.

Join us for this free WeCafé with Sarah Campbell, Director of Studio 3 Creative, as we explore the KPIs that can help you better understand your marketing performance and business growth. You'll learn:
• What KPIs are and how to connect them to your business and marketing goals
• How to think about your marketing funnel, from traffic to revenue
• The key numbers every business owner should be tracking
• How to interpret your results and make informed decisions about your marketing efforts
• Simple communication habits that can help you turn more leads into clients

You'll leave with practical insights you can put into action right away to start turning your marketing into measurable results.

This session is free and open to everyone. Register today at go.we-bc.ca/KPIWecafe

Looking to grow your business, make new connections, or learn more about funding opportunities? This July, join us for a variety of SBIS and BLIS information sessions, a special event in partnership with the Comox Valley Women’s Business Network, and our WeCafe: Understanding Your KPIs – The Numbers (and Habits) That Drive Results.

Whether you're exploring financing options, building your network, or strengthening your business skills, there's something for every stage of your entrepreneurial journey.

Swipe through to see all the July dates and discover even more opportunities 👇🏼events.we-bc.ca

As National Indigenous History Month comes to a close, we're reflecting on the incredible contributions Indigenous entrepreneurs make to communities across British Columbia and beyond.

One meaningful way to celebrate Indigenous history and culture is to support Indigenous-owned businesses in your community and learn the stories behind them.

Here are just a few inspiring Indigenous women entrepreneurs making an impact:
🌟 Ali Assu, founder of RavenSong Soap, creates handcrafted products inspired by traditional Indigenous teachings and a deep connection to the land.
🌟 Sharon Bond-Hogg, founder of Kekuli Café Coffee in West Kelowna, has created a welcoming gathering place that shares Indigenous culture through food, storytelling, and community.
🌟 Patrice Mousseau, founder of Satya Organic Skin Care in Vancouver, turned a family need into an award-winning natural skincare company rooted in traditional healing knowledge.
🌟 Savannah Swaisland, founder of Grape Savvy Wine Tours, offers a variety of tours and showcases the beauty of the Okanagan while creating memorable experiences that connect people with local businesses and communities.

These women are just a few of the many Indigenous entrepreneurs helping to build a stronger, more inclusive economy, but they are far from the only ones. Share your favourites in the comments so we can continue celebrating, supporting, and amplifying Indigenous entrepreneurship year-round.