Digital Envy

SEO Myth: Query Must Have Freshness

QDF, or Query Deserves Freshness, most certainly applies to queries that need fresh results. For instance, from a news site or say the most recent Powerball numbers.

That does not mean you have to change every element on your homepage every day, or even very often.

While there are sites that absolutely must have fresh content on their main site pages on a daily or weekly basis, most do not.

Evergreen pages are evergreen for a reason. If you write an article on mobile-first indexing and that information has not changed, you do not need to change that page to give it “freshness”.

You do, however, need to have some fresh content on your site. So a good content strategy is how you address having fresh content without trying to meet some unnatural goal for daily content changes.

Bonus Tip: For smaller sites that have small teams or little money and do not need to have fresh content daily, you can just invest in adding pages to the site when needed but keeping an active blog presence. Adding 2-3 blog posts a week will keep the site relevant without adding the demands and costs of continually updating pages.

Are you using "hope marketing" in your business? Lots of businesses are.

But what is hope marketing? And why doesn't it work? Find out in my latest blog post.

https://digitalenvy.ca/stop-using-hope-marketing/

Stop Using Hope Marketing - Hope Marketing Is Not A Plan | Digital Envy

Are these local SEO trends still working in 2020? Read this blog post to find out!

https://digitalenvy.ca/local-seo-trends-2020/

3 Local SEO Trends for Businesses in 2020 | Digital Envy SEO Blog Significant opportunities exist for businesses to increase ROI in 2020. Start with these 3 local SEO trends in 2020 and see an increase in targeted leas.