Feather and Line

Where would we be without the wonderful women in our lives? Leading the way by showing strength under pressure and carrying a compassionate heart.
There are so many inspirational quotes floating around today ~ so we will leave a simple 'thank you'
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🤍 You're seen
🤍 You're celebrated
🤍 And you're appreciated
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It's been a year, that's for sure! I am sure we are ALL ready to sign off on 2020 and start a fresh chapter. That said, this years challenges just highlighted how resilient entrepreneurs and small business owners truly are. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Looking back at this year we've been so fortunate to work on some VERY cool projects 👩‍💻👩‍💻 We reimagined brands and brought new ones to life. We worked with some absolutely incredible female entrepreneurs, and LOVE celebrating their success 🎊🙌🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some other highlights for the reel include;⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨We made new connections and built partnerships.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Heather welcomed baby Milo into the world this summer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Leanne celebrated a milestone bday and wedding anniversary in style (Covid style!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Looking back, would you not say this was a growth year Y/N? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ It's LAUNCH DAY! ✨ for the lovely and incredibly talented 💻 🎉 🥂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Head over to her freshly designed website harbourmilldesign.ca and browse her stunning portfolio of interior design projects and more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We couldn't be more proud to partner up with this fierce femepreneur who is crushing her goals this year! And if you've got a few minutes for a backstory, read on!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨Melissa is one of those genuine people that takes time to celebrate others wins, raising others up which elevates our community of female run businesses as a whole. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨If you're an entrepreneur, you know it takes a supportive network to keep the wheels turning. We first met Melissa at the 2018 conference in Niagara, along with SO many other creative female biz owners. And funny enough, it was Melissa who connected us with 📸 (who as you know takes the most bad a$$ brand photos).⠀⠀⠀⠀⠀⠀⠀⠀⠀
So you see, it really does come full circle 🔄⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We are excited to continue following your journey, and the evolution of your brand and business. Here to kicking off 2021 with a fresh start 🥂 and continued success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Happy Friday! 🥂🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Fun fact: there's a tiiiiiiiiiiny baby 👶 in this photo. We were trying to keep the little bean from showing during this photoshoot earlier this year. While on breaks there may have been a popped button or zipper on the jeans, just sayin' ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We miss the days of casual meet ups and work sessions at cute coffee shops, but we're going to appreciate them A WHOLE LOT MORE when we can do them again!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Would you say your elevator pitch is on point? You know... that message you could deliver in the length of an elevator ride that 'sells' your business and value? Honestly, it's not as easy as it sounds!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let us know below with a 👌 or 👎 If YOU had 15 seconds in an elevator with a potential customer would you be able to chime off your pitch? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're struggling to create a clear, succinct and influential way to position your service or product here's a few tips to keep in mind:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▶️ Think about your target audience and their pain points. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
List out a few and re-write what you do/offer that alleviates THEIR challenges.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▶️ Is it clear how YOU are different from your competitors? This is your chance to highlight your value and how your product or service stands out from the rest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▶️ Make it all about them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We tend to think of OUR business or self (and yes they're buying YOU too) but keep the focus on your customer or clients at all times, then re-write your pitch.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Happy Anniversary to us! 🎉👩‍💻👩‍💻🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here’s a little tidbit for ya - we unofficially began our design partnership in 2015. We called ourselves MintWebDesign 💻 'delivering fresh designs to small businesses'. But it was 3 years ago TODAY that we restrategized, designed and launched . My how time flies! 🕐⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are 3 things we've taken away over the last 5 years working with some incredible clients and entrepreneurs:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉 We don’t regret ANY lessons learned. Even the hard ones! In over 15 years of business + project planning + design + client management there is ALWAYS something new to learn, and makes you better the next time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉 Building a network and tribe of cheerleaders is crucial! Not only for your success, but having others in your corner that genuinely want to see you succeed can get you through the low days and weeks. Being an entrepreneur is one of the hardest jobs, but it can also be one of the most rewarding. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉 Even though we have evolved (both as individuals and as a business!) our core principles remain the same. Life circumstances have a way of pushing you into change, and as entrepreneurs you need to adapt (the almighty PIVOT). Welcoming a baby, moving houses, or a global pandemic can throw a wrench in plans. Seasons change, needs change -- but entrepreneurs are resilient! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you could go back in time before you started your business or career, what is the one piece of advice you would give yourself?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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