KH.Socials

“People come to Pinterest to plan for what could happen, not scroll through pictures of what they already did.

And that future-focused mindset is exactly what makes Pinterest so valuable as an advertising platform. People on Pinterest are ready to take action.”

This quote from Pinterest perfectly sums up what makes Pinterest so unique and valuable as a marketing platform.

It’s not social media- people aren’t there to engage or see what’s already happened.

It’s a search engine and users are there to plan for future events and take action to make those plans come true.

Are you curious about what Pinterest can do for your business? I’d love to chat! Send me an email to [email protected] or leave a comment below! 👇🏼

97% of Pinterest searches are unbranded. ⚡️

Why is this important?

Because it means you have a user base that is actively searching for things that you offer, and they aren’t tied to a specific brand name.

They know WHAT they want, but they’re open to WHO they get it from.

They know the product/service/solution they’re looking for, and they are open to discovering new people/brands that offer it.

That’s part of the fun of Pinterest too! Discovering new ideas, brands, blogs, sources of inspiration, etc.

This is a great opportunity for smaller businesses and brands because it eliminates the competition from big players in your field.

For example, people aren’t going to Pinterest to search for Pottery Barn candles. They’re searching for “candles,” so this is the perfect platform for a small candle company to be discovered.

What possibilities do you see for your business when you see that stat? Let me know, and let’s chat about what Pinterest can do for YOUR business! ☁️

We can be really, really good at making things a lot more complicated than they need to be. Both in business and in life.

I think this comes both internally and externally. We’re always our own worst critic, and making things difficult and complicated can be a way of “proving” to ourselves that we’re not capable.

We also receive a lot of external messaging that we’re doing something wrong and that if we just buy/sign up for/change x, y, or z, we’ll finally be successful.

So if you’re finding yourself feeling overwhelmed and life feeling unnecessarily complicated, just take a deep breath and remind yourself that this doesn’t need to be so difficult. 💘☁️ let it be easy.