MQO Research

🎉It’s time for more festive survey insights:🎉

Find more holiday results from our online survey of 550 Canadians below.

🎁 Part 2 festive insights🎁:

•Home Alone is the #1 holiday movie in Canada, Die Hard is in the top five.

•Most Canadians consider Nightmare Before Christmas to be a holiday movie whereas few consider Mean Girls to be one.

•A large majority of Canadians are giving gifts to friends and/or family this year.

•Significant others are considered the hardest people to buy the perfect gift for – especially among males.

•Gen Z feels more positive about the holiday and well suited for Santa’s nice list compared to other generations.

•As we get older, our interest in making New Year’s resolutions seems to wane.

Happy Holidays!

🎉It’s the most wonderful time of the year! 🎉

To celebrate, we surveyed 550 Canadians to see what they had to say about the holiday season. Below you'll find some of our initial findings.

🎁 FESTIVE INSIGHTS🎁: PART 1

🙂 Most Canadians feel positive about the upcoming Holidays

😇 Most Canadians think they belong on the nice list (with fewer than 2% seeing themselves as totally naughty – whew!)

🦃 Most Canadian consider ‘holiday meals’ to be their favourite holiday tradition (followed by ‘giving gifts’)

🎄 Most Canadians are putting up an artificial Christmas tree this year

📅 About half of Canadians think Dec 1 is the earliest to start decorating and about half think it’s ok to start even earlier (some as early as right after Halloween 🎃!)


Note: This is Part 1, come back next week for more fun holiday data as we get even closer to the holidays!