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The Stollery Children's Hospital Foundation was seeking to create a legacy giving program to add an additional offering to its suite of ways donors can support the Foundation. Stollery wanted to better understand the planned giving market and asked us to help them create an inspiring, reliable call for people to join the new program. This led to our work developing a comprehensive brand strategy for a legacy giving program we named The Great Bear Society, which brought in $10M in legacy donations within the first six months. Read the full case study here: https://bit.ly/2RoeREd