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04/20/2026

Minimum Viable Product (MVP) project builds are not a half-built product, a prototype, or “getting a bike when you paid for a car.”

In our latest blog we break down what MVP is and is not, how it differs from scope, and why building MVP-first means you catch expensive surprises early, find out what truly matters, and validate before budget or time is gone.

If you pay for a car, you get a car. Link in bio.

startupadvice buildsmarter paper-leaf-website

04/16/2026

Three websites. One member portal. 20+ years of data. We went all in for Sport and Social Club, rebuilding Edmonton Sport & Social Club, Calgary Sport & Social Club (CSSC), and launching the brand new GoPlay Edmonton youth sports division from the ground up.

It was a big, complex project and one our team is really proud of. With a 62% reduction in registration time, the result is a better experience for new players, existing members, team captains, and parents alike.

Read the full case study here: https://hubs.la/Q04crZbF0

Women's History Month at Paper Leaf: Women Behind the Work 03/08/2026

While the industry average for women in tech still sits well below 30%, we’re proud to say that 21 of our 38 team members are women. That is about 55% of our staff. From creating code to leading business development, the impact is everywhere.

In honor of International Women’s Day and Women’s History Month, we’re passing the mic to the incredible women behind the work. We sat down with the team to talk shop, inspiration, and what they’d tell their younger selves.
Get to know Catherine, Mariam, Siham, Anne, and Lindsay on the blog:
https://hubs.la/Q045ZgJ70

Women's History Month at Paper Leaf: Women Behind the Work Women’s History Month is a chance to celebrate the women shaping the present — and at Paper Leaf, that impact is everywhere.

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