Systematic Marketing Solutions

So long, 2024!

If you’re here for an overly positive, perfectly curated recap of 2024… this ain't it.

But I will say this: 2024 was one of my best years personally. My family thrived, my mental health thrived, I kept an energetic toddler alive (while growing another!), and I landed an unexpected full-time contract that feels so aligned. 🙏🏾

On top of that, I attended more networking events than ever, connected with some amazing business owners, hired an incredible EA, taught my first webinar at a conference, and made a few big (and scary) business investments. Oh, and I fully embraced my new role as Alberta’s unofficial tour guide for visiting friends and family 😅

But it wasn’t all highs. My marketing business slowed compared to the year before, a paid client ghosted me, and I had some disappointing business transactions (more on buyer’s remorse another time). I also struggled to show up in Q4 and let’s just say it was rough in more ways than one. There were plenty of rejections, assumptions, and all the roller-coaster moments entrepreneurship throws at you.

I’m not rolling into 2025 with big audacious goals. I’m keeping it simple—focused on showing up: one email, post, event, and workout at a time.

Here’s to kicking off the first Monday of 2025!

My process helps business owners like you gain clarity on who your ideal clients are, understand their buying journey, and focus on the right marketing mix to attract and retain them.

If you’re seeking the same clarity Gail experienced, let’s connect for a consultation: systematicmarketing.ca/consultation.

Wondering what the difference is between your target audience and ideal client?

Your target audience is the segment of the market you serve.
An ideal client represents the ideal of who you want to attract. They make up the smallest segment of the market.

Who you’re selling to shapes how you sell—it’s that simple!

Marketing hasn’t changed much, but the way people shop has.

🔍 Want to pinpoint your ideal target audience?

Start with your most profitable customers—study them, understand what makes them tick, and find more like them!

It’s been a while since I’ve felt the Sunday Scaries, and I credit much of that to how I plan my week. Working as a fractional CMO means strategy is everything—methodical and intentional.

I realized early on that I do my best work for clients when I’m organized, and I’ve carried that same mindset into my personal planning. Sundays are all about setting clear intentions for the week, with a predictable routine, but with some wiggle room (because life happens).

So, how do I set myself up for success each week? Here’s what I do (feel free to borrow):

- Family meetings with my husband (non-negotiable).

- Assign weekly tasks to our Executive Assistant.

- Schedule specific days to work on client deliverables.

- Register for one networking event (because showing up matters).

- Plan activities for the toddler—extracurricular, playdates, the whole nine yards.

- Pick two tasks that will actually move the needle forward in both businesses and choose what days I will work on them.

- Accept that change is okay. Life happens, and that’s part of the plan, too.

Still evolving, but this is what works for me. What’s one thing from this list you live by and one thing you’ll try next Sunday? And if you can do this while enjoying some fresh air outside—even better! 🌿