Roadmap

Some B2B sales teams are still running on a system built for 1987.

A rep's entire sales system was a Rolodex, a phone, and a notebook.

And when that rep left, the whole system walked out the door with them.

That was the original sales tech stack. And in some traditional B2B companies, shockingly, not much has changed.

The CRM was supposed to fix that. A modern revenue team needs one place that tracks:
→ Every account
→ Every contact
→ Every deal
→ Every activity
→ Every stage in the pipeline

A single source of truth that lives with the business, not the rep.

That only happens when the CRM is treated like the operating system it is meant to be.

Every tool in your sales tech stack has to feed data into the CRM and draw intelligence out of it.

A tool that does not connect to your CRM is not part of your stack.

It is just another place your data goes to disappear.

In this episode of Driving Growth, Steve Whittington breaks down the full five-layer B2B sales tech stack, starting with why the CRM is the foundation everything else depends on.

In case you missed it last month →
https://hubs.li/Q04nws0l0

Every B2B leader is asking some version of the same questions.

◆ Where should I invest first?
◆ What's holding back growth?
◆ Where are we strong and where are we exposed?
◆ What are other companies doing with AI, and are we behind?

The GTM Readiness Index gives you answers to those questions, grounded in data, at no cost.

It evaluates your entire go-to-market system across strategy, metrics, sales process, technology, and customer retention. You find out where your foundation is solid, where gaps are limiting performance, and how you compare to peer companies across Western Canada.

More importantly, you leave with practical next steps focused on what's within your control.

Whether you're trying to hit 2x growth, navigate headwinds, or figure out where to put limited resources, knowing exactly where you stand is where a plan starts.

Participating companies with $5M to $150M in revenue will receive:
📊 A personalized benchmark report against peer companies
📞 A 1:1 gap analysis call with Whittington
🤖 The new AI Use and Readiness Assessment, included at no cost

Learn more and apply: https://hubs.li/Q04nsN_y0