BitWide

Part 1. All The Worst Traits for a B2B Product

The most agonizing thing in business is when you realize your product doesn’t have a market AFTER you’ve already created it. But in sales, it’s the moment when you have to tell a paying customer their product has no market. Bitwide had to deliver that bad news to a software client promoting their suite of programs for helping HR departments in tracking and promoting diversity within their company. A lot of businesses today, especially in North America portray themselves as bastions of diversity and inclusion. At least in their PR.
Unfortunately for our client that led to a shock when they discovered how small their potential market really was. It’'s rare for companies to make significant commitments, especially financial ones if their customers aren’t the ones who get to see its fruits. But beyond their niche appeal, a variety of other factors limited our ability to bring in meetings for them.
FIND OUT IN OUR NEXT POST!

What does inbound sales mean?

Inbound sales is a type of sales strategy in which potential customers initiate first contact with a business to inquire about its products or services. The goal of inbound sales is to create a positive experience for the customer by providing helpful and informative content, building a relationship with them, and letting them guide themselves through the sales process. We use various marketing channels to attract potential prospects and encourage them to engage with us.
What are these strategies?
- A well-designed website.
- Valuable content. Creating helpful content (e.g. posts, webinars) builds trust with potential customers.
- Using a sales funnel. It will help to guide the prospect through the sales funnel
Overall, inbound sales is significantly important, but require quite a lot of time, effort and investment.