4iiiicom

Take Your Training to Heart 🖤
“Heart rate and power are extremely valuable metrics for any athlete, irrespective of their level, aims or ambitions. The Viiiiva completes that equation for athletes using our power meters, providing both the internal and external view of performance. It offers the same level of accuracy and durability that defines our power meters, so you can trust your data in any conditions, from racing in the rain to long sessions on the indoor trainer.” - Phil White, CEO 4iiii

With the season winding down for many of us, there can often be a sense of lost motivation, with no big goals on the immediate horizon. Our friends at JOIN dive into this topic in our latest blog and share some tips on how to approach this natural lull in momentum. Check it out!

Link in bio 🔗

The sweet taste of victory belonged to 4iiii athlete Cameron Jones, at the Little Sugar Mtb Race this past weekend! Check out the impressive watts he delivered to cross the line solo in Bentonville. 🤯

Claiming his second Lifetime Grand Prix win of the season, adding to his breakout Unbound Gravel triumph, Cam also ascended the overall leaderboard to a tie for 2nd place. With the big brother of Little Sugar (Big Sugar) coming up this weekend, as the final and deciding event for the overall title, we can't wait to watch the showdown between the top-4 riders, who are all in contention for the crown.

Rooting for the 🥝 to go quickest! 🏁



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