Canadian Beef Cattle Check-Off

Your check-off at work and on your screen.

Producer investment is reaching consumers at scale through TV and video, building demand and keeping Canadian Beef top of mind, especially during the women's hockey playoffs.

Every view is powered by producers, with impact that comes back to the farm.

👉 Read more and go behind the scenes with Canadian hockey players Emerance Maschmeyer and Ella Shelton: https://canadabeef.ca/news/cb_newsletter_05-2026/en/?article=TV

Love Canadian Beef Beef Up Your Game with Canadian Beef

Canadian Beef Check-Off dollars that beef cattle producers allocate to research fund a variety of studies — from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef. This post is part of an ongoing series that highlights recent research results.

Results Are In—Updates on Improved Cattle Health and Feed Efficiency Canadian Beef Cattle Check-Off dollars that beef cattle producers allocate to research fund a variety of studies—from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef.

Every dollar invested through the national beef check-off carries an expectation from producers: that it delivers measurable value back to the industry. That expectation is why we have made return-on-investment analysis a core accountability tool, revisiting the question of value on a regular cycle and using the results to inform future decisions.

Beef Check-Off delivers 33:1 return for producers. https://vist.ly/4su6h

Discover how research funded by producers is driving real results across Canada’s beef industry from on-farm productivity to sustainability gains.

👉 Read more from Canadian Cattlemen: https://www.canadiancattlemen.ca/commentcolumns/your-check-off-at-work-research-driving-results-in-canadas-beef-industry/

Building demand for beef in Canada takes collaboration across the entire value chain, and the import levy plays a key role in that effort. Learn how Canada’s beef import levy helps strengthen demand, and keeps beef competitive at home on the plates of Canadians.

👉 Read more from Canadian Cattlemen: https://www.canadiancattlemen.ca/livestock/building-demand-together-the-impact-of-canadas-beef-import-levy/

Today we celebrate two very special people as they head into retirement: Mary Paziuk and Mike Guest.

Mary has been part of our Agency Board since 2019, and Mike has served on our Marketing Committee since 2019. Both have given their time, knowledge, and passion to support Canada’s beef industry, and we’re so grateful for everything they’ve done.

Thank you, Mary and Mike, for your dedication over the years. We will miss you both!