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Those of us who are neurodivergent - with dyslexia, or ADHD, or ASD, see the world differently than neurotypical people - and so we tend have unique ideas, and sometimes create really unique things. Like Ikea. Or Virgin Airlines. Or really, really, cool shoes.
His quote gives some insight how he processes information - and I love that he sees his shoes as a way for people to feel and walk in stories:
"It's not about shoes; I had an aptitude for feelings and emotions. I understand how people feel. And I would say, if anything, I ended up being in the feel-good business. So my job is really making people feel, and walk in stories, and making them feel a little different."

Fluevogs at 50: The inside story of Canada's outsider shoe brand | CBC Radio Shoe legend John Fluevog on walking stories, strange prophecies, and why you're made correctly.