Smart Business U

Given the real-time nature of Twitter, it makes sense to use it to advertise the latest thing is an effective way to gain attention.

Pay for social media traffic. But don’t do this unless you can measure the cost of leads and sales.

Look at the social chatter happening in your audience – you may have an old piece that just need statistics updates and new graphics.

75% of journalists use Twitter to build their personal brands, and Twitter drives more web visits than Google+, YouTube, and LinkedIn.