The Financial Drive-Thru

The decentralized cloud protocol Cere Network announced the launch of DaVinci Monday, detailing how it will enable content monetization through NFTs on Polygon.

In a press release, the Cere team said that DaVinci will focus on content creation in the entertainment sector. The main use case will be giving creators the ability to mint NFTs that unlock exclusive content for fans, and the platform will also give creators analytics tools to help them tailor their content to NFT holders.

DaVinci is powered by a set of technologies developed by Cere, including a Polygon-based NFT minting service called Freeport and Decentralized Data Cloud (DDC), a blockchain-focused storage solution for dApps. Together, these two technologies have helped Cere offer a content creation and monetization platform for the NFT industry.

Freeport, the smart contract toolset within DaVinci, will let creators mint and sell NFTs on Polygon. Freeport’s smart contract functionality will also allow creators to collect royalties from every subsequent NFT sale. Meanwhile, the content associated with the NFTs will be hosted on Cere’s Decentralized Data Cloud rather than the centralized cloud servers many NFT projects rely on.

While most NFT content is not stored on the blockchain today, Cere co-founder Fred Jin says the project addresses the issue by decentralizing NFTs with the Polygon team.
Source: CryptoBriefing

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Thoughts?

Crypto exchange Coinbase has hit a jackpot. Its creative advertisement depicting a bouncing DVD meme has become an internet sensation. Its unique step to connect with the people was such a huge hit that it jumped to 2nd position on the apple playstore in the U.S.

The crypto exchange released a 60-second commerce during the Super Bowl LVI. The advertisement drove so much traffic to the Coinbase that its website went down. However, Coinbase services were up and running again.
Surojit Chatterjee, Coinbase CPO, took to twitter to announce that they are back and ready for the free $15 Bitcoin drop.

As per reports, the ad featured while the Super Bowl event was product-centric, not coin-centric. Crypto-exchange’s this move has helped Coinbase to march past other apps as it was positioned at 2nd on the US App Store.

When curious viewers scanned the code to activate it, OR took them to an exchange’s page which offered them a free $15 Bitcoin if they set up an account. However, the late joiners weren’t able to land on the offer page as the website went down due to heavy traffic.

The Company’s campaign “Less talk, more Bitcoin,” comes with a limited giveaway. With the free $15 Bitcoin to the new sign-up, Coinbase also offered a $3 million giveaway that users can enter.

It is being reported that Coinbase’s 60-second ad could have cost them around $14 million. CNN has reported that a 30-second spot during the Super Bowl event was speculated to be priced at $7 million in the region.
Source: CoinGape

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Did you catch the ad? Did you jump on it? What are your thoughts on the campaign? Do tell!

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The Sandbox is extremely proud to announce that it has entered into a partnership with the Warner Music Group to open a new corner in The Sandbox metaverse: the first music-themed world.

With this partnership, Warner Music Group (WMG), one of the world’s biggest music companies, marks its first steps into the NFT and metaverse realm.

As part of this agreement, WMG acquired an ESTATE, that will act as a portal through which we can expect some of WMG’s talent to make an appearance in The Sandbox — thus creating a new arena for musical entertainment in the metaverse.

Featuring concerts and musical experiences with WMG’s leading roster of artists, this ESTATE will be a hybrid of musical theme park and concert venue.

To mark the occasion, The Sandbox will hold a LAND sale at a later date, which will allow music fans to buy coveted LANDS adjacent to the WMG property.

Warner Music Group joins over 200 existing partnerships including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Source: Sandbox via Medium

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Thoughts?

Actor and comedian Kevin Hart purchased a Bored Ape Yacht Club (BAYC) non-fungible token for $200,401.

With the purchase, Hart joins the growing list of celebrities getting in on cryptocurrency and NFTs.

The NFT Hart bought, features an ape sporting a vibrant multicolored hat topped with a pinwheel.

The BAYC is the most popular collection of NFTs by volume, and the NFTs art can include more than 170 unique traits, including facial expression, headwear, clothing, and even jewelry. Since launching in April 2021, the NFT collection has had more than $1 billion in sales.
Source: BlackEnterprise

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Thoughts?