Daughter Creative

New work for

The raw data in 2025’s Quality of Life report initially showed an improvement on many of the tough numbers seen in 2024. But on closer inspection, the reality wasn’t quite so rosy. Though things appear to be better for many and the averages are up, when you pick those numbers apart, not all groups of people are experiencing the good, or the bad.

Diving deeper into the stats than we ever have before, we built this year’s design around these insights, contradictions, and correlations; in true editorial style, dissecting the typography, images and colours along with the numbers.

Printed in 3-colour Pantone, with full-page custom die-cut on front cover, and centre foldout spread.