Arcade Studios

If you’ve been wanting to relive the glory days of the PlayPlace, you’d better book a plane ticket to Milan. McDonald’s has made its official Milan Design Week debut with a giant ball pit. The installation celebrates 40 years since the fast-food giant opened their first location in Italy.

The installation is camp, over-the-top, and causing some confusion. But the “design” of McDonald’s spaces is as much a part of the experience as the food is.

What’s changing? Why does it matter? And how does this relate to digital marketing? We break it all down in the latest issue of Scan Club (link in bio).

We’re published! Thrilled to be featured in as an agency to watch. Read the full article via the link in our bio.