4ECPs
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06/07/2026
Finding the right people doesn't have to be a guessing game. To help build a strong, sustainable team, here are three helpful metrics to keep in mind:
1. Time-to-Hire: Measuring the time from application to offer helps you stay responsive and respectful of a candidate's time.
2. Cost-per-Hire: Tracking your total spend per role ensures you are using your recruiting budget as effectively as possible.
3. Quality of Hire: Looking at long-term performance helps you confirm that your interview process is identifying the right fit.
Data helps you make more confident decisions for your team's future.
If you need help streamlining your strategy, Marketing4ECPs is here to help. Follow the link in our bio to learn more!
In the latest 4theRecord podcast episode, host Tyler Kemp and Marty Hosseiny, Director of Sales at EssilorLuxottica discuss how vision correction is evolving into digital connection!
They also dive into how smart eyewear can be the ultimate growth engine for the modern practice.
Learn more about the future of wearable tech, watch the full episode now:
https://defocusmediagroup.com/eyecare-marketing-podcast/
Meet Ben 👋
As an Account Manager at Marketing4ECPs, Ben works side-by-side with eye care practices to turn search engine visibility into a real competitive advantage. He focuses on creating clear strategies that improve your rankings and ensure your practice is the first one patients see when they search for local care.
Curious how SEO can drive more organic traffic and bookings for your practice? Let’s start the conversation!!
https://marketing4ecps.com/location/contact-us/
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Unit 17/140 10th Avenue SE
Calgary, AB
T2G0R1
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |