Anstice Communications
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07/29/2022
Meet Alexis! She’s been working with Anstice for 4 years and wears lots of hats - strategy, project management and research, she does it all. When she’s not at work, you can find Alexis horseback riding. Her dream job was always a rodeo barrel racer!
The days of traditional, linear marketing strategies for B2B are over as we move into a new, digital age of buying. Brands that do well have learned how to provide quick information to their customers in a way the customer prefers, making the decision making process easier and with less steps than going through a sales rep.
Read the full article from Harvard Business Review – https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete?ab=hero-subleft-2https://hbr.org/2022/02/traditional-b2b-sales-and-marketing-are-becoming-obsolete?ab=hero-subleft-2
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301/3332 20 Street SW
Calgary, AB
T2T6T9
