Noble Agency

East Village promises a new lease on lifestyle, offering high-end rentals without compromise or the standard headache of home maintenance. Our target audience was working professionals who may not be ready to purchase a home, or who long for the comfort of long-term living without the commitment. The brand focused on upscale font, a rich colour palette and lifestyle visuals to attract future tenants who prioritize everyday convenience and tailored interiors.

A staple of the casual Canadian dining scene for decades, Original Joe's tapped NOBLE to reinvigorate its position in the marketplace and anchor the brand in memorable messaging. In close collaboration with the Director of Marketing with Franworks, we developed a comprehensive branding system and framework to guide both internal teams and external partners in effectively applying OJ's brand assets for ad campaigns, sponsorships, and partnership marketing materials. Can confirm it was a genuinely good time.

“Cool cards...” said everyone at the meeting. Let a high-contrast palette and clean design do the talking.

Imagery is key to building brand recognition, and a strong library of visual assets ensures everyone’s work can look great. We built an image library for ViTreo that left stock photos of meetings behind in favour of crisp, clear images. Inspired by the idea of communicating clarity in unique ways, and often featured a hit of their bright orange accent colour.