Little Rock Printing

Your printed materials should do a lot more than just sit in someone's hand.

Adding scannable triggers can turn them into a high-performance portal that brings customers to your best content, like videos, booking pages, or interactive demos.

Most businesses go with one of the following options:

📱 Dynamic QR codes that let customers scan with their phone camera to open a link
📱 NFC stickers that launch content when someone taps their phone against the chip
📱 AR image recognition, which turns a graphic, image, or logo into the trigger itself
📱 AR experiences, which give customers the power to see products virtually in their own space

Marketing tools like these are simpler to set up than most people realize, too. If you're not sure which option fits your project, QR codes are the easiest place to start.

Learn more about each one, and how to use them, in our latest post:
🔗 https://littlerockprinting.com/making-marketing-materials-do-more-with-augmented-reality-experiences/

The right labels can do much more than just make your business look good. They protect information, reinforce trust, showcase your brand, and stick around for the long haul (even in the fridge or freezer!).

But label decisions matter more than most people realize. So how do you know what will work best for your product? We’ve got you covered. 👇

• Paper vs. Poly: Paper works well for dry goods and retail packaging, while poly labels hold up better against moisture, oils, and refrigeration.
• Finish choice: Matte finishes reduce glare and feel handcrafted, and gloss finishes boost contrast and color saturation.
• Durability matters: Labels for food, beverages, or handled products need materials that won’t smudge, peel, or fade over time.
• Short runs = flexibility: Small batches make it easier to test products, rotate seasonal items, or update packaging without waste.
Smart label choices save you money.

Get started on designing your business’s new labels with our design guide and free Canva label templates.

🔗https://littlerockprinting.com/how-to-design-and-print-custom-labels/

Stickers can show up almost anywhere, but where you place them (and what they get printed on) matters much more than people realize.

From everyday items and public spaces to events, packaging, community campaigns, and more, stickers offer a myriad of ways to help your business stand out.

Here are just a few of the ways you can use stickers for long-term brand exposure:
• Everyday Items: Laptops, water bottles, notebooks
• Public Spaces: Windows, community boards, utility boxes
• Events & Promotions: Tote bags, packaging, giveaways
• Restaurants & Cafés: Coffee sleeves, to-go bags, takeout boxes
• Music & Event Venues: Gear cases, gig bags, merch tables
• Community & Causes: Fundraisers, local partnerships, awareness campaigns

We’ve come up with 100 creative sticker ideas to help your brand stay visible in the real world. Can you think of any we’ve missed? Let us know in the comments! 👇

🔗https://littlerockprinting.com/100-unique-sticker-ideas-for-brand-visibility/