Panel marketing Inc

When it comes to your website, these are non-negotiables! 🖥️

1. Differentiator - What makes you different from every other clinic, coach, or business? This should be clear within seconds. Use a strong tagline!

2. Features & Benefits - Don’t just say what you offer—explain how it helps. Example: Virtual consults = expert care without leaving your home!

3. Unique Selling Points (USPs) - These are why patients choose you: speed, pricing, results, convenience—make them obvious.

Audit your homepage—are these 3 pillars showing up?
📩 DM us for advice!

Lexus is our copywriter and in-house comedian. On top of that, she has a terrible habit of buying books faster than she can read them and an inability to finish her coffee before it gets cold; in fact, she probably has a cold coffee sitting on her desk right now. She has been inspired over the years by Fran Lebowitz, Hunter S. Thompson, and Jonas Jonasson. From short Google My Business posts to entire websites, she adapts her style, tone, and voice to the unique individuality of each client. Her favorite part of her job is watching clients react to their new elevator pitch that instantly resonates with them.

When she's not working Lexus spends her time volunteering with women in need, balled up on the couch reading 'The Picture of Dorian Gray', or rowing at the gym while listening to classic punk rock.

There is a good chance the customer journey for new patients coming to your clinic starts on Google.

You may already know that healthcare consumers are avid researchers when it comes to finding the right clinic. Can you guess how common this is though?

Research from Dialog Tech found 67% of healthcare consumers look for clinics using search engines. Spending several months investing in SEO is not always feasible and can sure be time consuming.

Google Search Ads are another way to show up as the first search result instead of your primary strategy being SEO.