Search and Social

There’s something about a good hype video that makes people want to be part of the event before it even happens.

And that's exactly what we want.

Event socials shouldn’t just act as a recap after everything is over. They should build momentum leading up to it, create energy while it’s happening, and give the event a longer life after the doors close.

The brands and organizations doing this well are turning one event into weeks of content:
Teaser videos
BTS moments
Live coverage
Recap edits
Community reactions
Paid ads + organic content working together

Events aren’t just events anymore. They’re content opportunities, brand awareness campaigns, community builders, and trust signals all wrapped into one.

A strong hype video can:
• Increase attendance
• Build credibility
• Create FOMO
• Help sponsors and partners feel more involved
• Give people a reason to share and engage before the event even starts

Our favourite part: the energy becomes contagious online.

We’ve seen firsthand how much more impact events have when the social strategy is planned alongside the event itself — not treated like an afterthought.

The camera rolling during the event matters just as much as the event itself sometimes.

If you’re already investing time, money, and energy into hosting something meaningful, make sure people actually feel it online too.