Influential Founder Co.

🚀 Calling all founders! 🚀

Scaling a business is HARD. Between marketing, business growth, and maintaining your well-being... it can feel like you're juggling a million things at once. 😅

That’s why I’m hosting "Scale Your Business, Not Your Burnout"—an event for founders who want to talk about the REAL challenges of social media growth without burning out, especially in the social-impact and consulting space. 💥

Join us for facilitated discussions where we’ll dive into the common pitfalls we face when balancing marketing and growth with our personal lives. It’s not about quick fixes—it's about gaining insights from others who are in the same boat. 🌊

This is YOUR chance to connect with like-minded entrepreneurs and share what’s been working (and not working) for you. 🙌

Ready to talk strategy, struggles, and how to avoid burnout while scaling?
🙋‍♀️ Join the conversation—DM me for the details! 💬

Growing on social media isn’t about being everywhere—it’s about being where it matters most. Founders often feel like they have to show up on every platform, but then they just burn out and never get any traction. 🐾

I love Cal Newport’s book "Slow Productivity" for this:
𝘥𝘰 𝘧𝘦𝘸𝘦𝘳 𝘵𝘩𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘰𝘣𝘴𝘦𝘴𝘴 𝘰𝘷𝘦𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺.

If you don't have an agency helping you, starting with just one platform is key to getting momentum going. Thankfully, once you master that, you can repurpose a lot of the same tactics, hooks, and even content itself across different platforms.

This is my favorite hack for founder-led brands to grow their audience with minimal effort. 💡

1️⃣ Instagram/FB (sync them) – post 3x per week
2️⃣ LinkedIn – post 3x per week (same content as Insta!)
3️⃣ YouTube – post 1x per month

This format is super accessible because you can repurpose your content across the first two platforms, and then YouTube is great for longer-form content, going deeper into topics, and Linkedin is great for increasing visibility SEO when someone googles you.

Think about where your people actually are: for B2B LinkedIn might be your goldmine, if you're a personal brand, you might wanna focus on Instagram or Tiktok. Focus on where your audience is most active and master that platform first. Once that’s running smoothly, you can expand strategically.

THAT is the key to succeeding on social—you got this! 🚀

Comment below - what trips you up when you're creating content?