IVY Design

✨ Campaign spotlight: Entrepreneurial Albertan ✨

Earlier this year, we helped our clients at Vision Credit Union Ltd. with a campaign celebrating the hardworking small and medium-sized business owners in rural Alberta, encouraging them to sign up for Vision's business banking services.

This campaign captured what it means to get down to business in the true Albertan way— resourceful, independent, and unwaveringly committed, and delivered some pretty impressive results.

Here are a few of the highlights ↓↓

📸 On-location photography to capture the rugged and real-life moments of local entrepreneurs.

💬 Punchy messaging like, "Rural Albertans get down to business."

🤝 Real-life stories and member testimonials to show, not tell.

🧑‍🎨 Standout design with a contemporary flair for a fresh, eye-catching look.

And here are some results ↓↓

👉 Across social media, this campaign had an average engagement rate of 6.2% — four times higher than the average rate for financial services!
👉 A featured local business owner blog had a reach of nearly 15K on Facebook, more than five times the amount of followers Vision has on the channel and received an engagement rate of 25% — 25 times higher than the average for financial services on that platform!

What do you think? Let us know in the comments!

We had a blast at in Edmonton this week! 🙌

Our team member Karen took a trip to Edmonton to attend the one-day conference exploring the key pillars of success — Operations, Finance, Wellness, and Marketing — taught by top industry experts.

IVY was also a proud sponsor of this event, supplying breakfast for all conference attendees. 🍳🥞

Until next year! 👋