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On the road again... 🛣️ 🌾
Every summer, we hit the highways and backroads of rural Alberta to meet Vision Credit Union Ltd. members where they live and work.
From Wetaskiwin to Waterton National Park, we capture authentic stories with original photography and videography for Vision's annual Profit Shares campaign.
This year, Richard, Carolynn and Sarah Rae travelled far and wide, scouting perfect shot locations and bringing local communities to life on camera.
We believe great marketing starts with truly seeing our clients — and their communities — where they are. 🤝
▶️ See some of this year's journey and behind-the-scenes shoots in the video...
10/23/2024
✨ Campaign spotlight: Entrepreneurial Albertan ✨
Earlier this year, we helped our clients at Vision Credit Union Ltd. with a campaign celebrating the hardworking small and medium-sized business owners in rural Alberta, encouraging them to sign up for Vision's business banking services.
This campaign captured what it means to get down to business in the true Albertan way— resourceful, independent, and unwaveringly committed, and delivered some pretty impressive results.
Here are a few of the highlights ↓↓
📸 On-location photography to capture the rugged and real-life moments of local entrepreneurs.
💬 Punchy messaging like, "Rural Albertans get down to business."
🤝 Real-life stories and member testimonials to show, not tell.
🧑🎨 Standout design with a contemporary flair for a fresh, eye-catching look.
And here are some results ↓↓
👉 Across social media, this campaign had an average engagement rate of 6.2% — four times higher than the average rate for financial services!
👉 A featured local business owner blog had a reach of nearly 15K on Facebook, more than five times the amount of followers Vision has on the channel and received an engagement rate of 25% — 25 times higher than the average for financial services on that platform!
What do you think? Let us know in the comments!
10/04/2024
We had a blast at in Edmonton this week! 🙌
Our team member Karen took a trip to Edmonton to attend the one-day conference exploring the key pillars of success — Operations, Finance, Wellness, and Marketing — taught by top industry experts.
IVY was also a proud sponsor of this event, supplying breakfast for all conference attendees. 🍳🥞
Until next year! 👋
A fresh start sure feels good, doesn't it? 👏
That's what our clients and friends at True North Solutions, part of Accenture were looking for when they approached our team with a website makeover project that was years in the making. 🧑💻
Like many of our larger projects, this task was a full-team effort. From new brand messaging and layout to task management and design, all of IVY's hands were on deck.
After hours of trying to nail down the focus of the new website messaging, magic unexpectedly happened one afternoon when more than half the team was gathered in our cozy loft kitchen. A rapid-fire back and forth of ideas began and not even 10 minutes later the overall approach was ready for the next steps and the design team was able to take the reins.
The new website for True North Solutions is a project that will go down in IVY history. Not only because of how great the site turned out in the end, but how committed our entire team was to trying new things and working together with our client to push the project over the finish line.
You know the saying, 'Too many cooks in the kitchen'? Well, let's just say that saying doesn't exist around here. 🤝
👀 Check out the full website and show our friends at True North Solutions a little love: https://loom.ly/94hdewA
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101/1212 13th Street SE
Calgary, AB
T2G5R3
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| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
