Basadur Applied Innovation

Don’t Bring Legal, We’re Trying to Get Around Them

Sitting at my desk at Procter and Gamble, one day a call came in from one of our brand groups. They said, “We need your help to solve a nagging problem. We have some very ambitious advertising claims we want to use on television, but the claims are very controversial and we’ll need to get the legal department's approval, and legal is tough. We’re trying to figure out a way to get around legal and get these claims on television.”

To read the full story CLICK BELOW and find out this week's valuable MinSight!

https://www.basadur.com/dont-bring-legal-were-trying-to-get-around-them/

Ivy Tech Executives Master Training to Embed Simplexity

Min Basadur and Tim Basadur traveled to Indianapolis to train the leaders of Ivy Tech on how to engage their employees and teams to solve their own work problems. The backbone of the Simplexity System is the Innovative Results Equation:

Innovative results require:
The right content (knowledge)
A process of working together innovatively
Process skills (diverging, converging, and deferral of judgment within and between each process step)
Process tools (such as the “Why What’s Stopping?” Analysis and Challenge Mapping)
Profile styles (Generator, Conceptualizer, Optimizer, Implementer) for breakthrough thinking

To find out what happened with the team, read the full story CLICK BELOW and find out this week's valuable MinSight!



https://www.basadur.com/ivy-tech-executives-master-training-to-embed-simplexity/