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High above Amsterdam, a new rooftop energy has arrived. 🌇

For CIMA, perched on top of the Renaissance Hotel, we developed the full 360° concept, from branding and interior design to the full food and drink experience.

The idea wasn’t to recreate traditional Mexico. Instead, we brought the spirit of Mexico City today to Amsterdam: bold design, vibrant culture, expressive art and a sense of movement that builds throughout the night.

Inside, warm colours and tactile materials meet sharp architectural lines. A mezzanine DJ booth becomes the heartbeat of the space, while the rooftop terrace opens up to sweeping views over the city.

On the menu: Mexican-inspired street food, shareable plates and signature taptails, handcrafted cocktails on tap developed with Belgian mixologist Paul Morel.

A rooftop designed for sunset drinks that slowly turn into late-night rhythm.🍸

As a specialist in on-the-go consumption, Conway lives in movement. Fast. Flexible. Always evolving. That energy became our starting point. We didn’t design a static interior, we created a space that moves with it’s people.

Red, Conway’s signature color, flows through the entire project. From floor tiles to wall finishes and even the grid ceiling. It’s not just a pop of color, it’s a bold, constant presence. In the kitchen area, deep red tiles set the tone, softened by warm wood cabinetry and natural textures. Clean lines meet tactile materials and warm wood meets layered lighting.

The layout is designed with flow in mind, flexible zones, open interactions, and room to shift & adapt. Just like on-the-go culture itself.

A special thanks to:


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The world is changing fast. From what we crave to how brands try to make an impact: the world of food is being reshaped in real time.

At true., we’ve been tracking the signals behind what’s next: shifting tastes, evolving formats, and new ways food connects culture, retail and brand identity.

Want the full picture? Our complete ’true. food trends 2026’ report dives deeper into what’s driving these changes and why they matter.

💬 Comment ‘TRUE TREND’ and we’ll DM you the full report.

Rebranding a fast food pioneer into a bold, retro-inspired brand 🍔

From Foster Fast Food to Morris Casual Food Co. True helped transform a pioneer into a premium casual dining brand, by redefining every layer of the brand. From strategy and naming to identity, packaging, photography and beyond. The result is a brand that celebrates its authenticity and legacy while embracing a retro-modern aesthetic that feels both familiar and refreshingly new.

With a bold personality, a refined tone of voice and a warm visual identity, Morris Casual Food Co. stands ready to bring authentic Belgian flavour to a new generation of food lovers.

True to its roots, ready for the future! 👊

A fresh start for a Belgian Icon! 🌱

Lunch Garden opened the first of many new restaurants, marking the beginning of a new era for the beloved Belgian brand. True joined forces with the Lunch Garden team to rethink and evolve the concept.

Built on the brand’s DNA, we developed a fresh approach to the food and beverage offering, reimagined the customer journey and designed a warm, contemporary interior that combines comfort with a modern dining experience.

The complete exercise transformed Lunch Garden into a space where familiar hospitality meets a fresh, future-ready concept. From an old-fashioned lady into a shiny beauty! 🤩

Say hello to ! A fresh, fearless burger & drinks led concept, now open in Leuven.
Built from the ground up together with the Topbrands team, this one hits different.

From the brand and interior to the menu and flow, all designed to match a new generation’s appetite. Think: bold design, Gen Z energy, super-quality burgers & layered drinks, and a service rhythm that just works.

Because great taste isn’t just about what’s on your plate, it’s about how the whole experience comes together.

🙏🏼to the Topbrands team for this nice ride!
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On top of the to visit list this summer: FOUR Antwerp.

Say hello to FOUR, a bold new food concept where Italian flavors meet American West Coast flair. Co created by our own , .weltens and Thomas Snijders, FOUR brings flavor, simplicity, and electric vibes.

Together with the & we crafted this unique experience: from a four-ingredient food philosophy and curated menu to the name, story, concept & marketing. The bold visual identity was developed in collaboration with , capturing the essence of simplicity done brilliantly.

All served in the vibrant sun-soaked setting of SOMMAR, FOUR is fine-casual, redefined.
Dive into the full case via link in bio.