Abedul Islam sani

If you haven't started using LinkedIn to share content yet, it's high time you get on board. The career-networking site has 303 million active monthly users, and it's the number-one place for B2B content marketing, which means you simply can't afford not to get that type of exposure.

Sure, it can seem challenging. With so many social-media profiles and so much to create on top of delivering for clients and customers, LinkedIn can feel like one more chore on the to-do list. Except it may be the most important "chore" you can do for your visibility and business.

Influencer and strategist Shay Rowbottom got her start on LinkedIn by creating content, and to date has made in excess of seven figures from publishing on the site. Now, she coaches clients in doing the same, helping them garner thousands of followers and millions of video views.

For Rowbottom, it all started in May 2018, when she began creating short videos to share on her LinkedIn profile to promote her Facebook agency. "I did three videos per week consistently for two months, and by the end of that time period, I realized I had generated over six figures," she reflects. She believed so ardently in the power of LinkedIn that she sold her shares in her Facebook agency and went all in on LinkedIn.

The more she recognized the power, the more effort she put into the videos. These included short office skits and tactics like mentioning celebrities. From her own experience, she learned how to create a content strategy that's optimized for conversions and started to apply these learnings to her new LinkedIn agency. And these tacticts worked for her clients, too.

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The Web is full of horrendous sites, and we're not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly -- not to mention something that inspires them to actually do business with you.

From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

After you've produced a video for your business, the next step is to upload it to your branded YouTube page. This is a relatively simple process, although you do need to provide accompanying text to both describe the content and enable users to find the video.

Approach uploading and describing a video just as you would in creating ads. You have to write a compelling headline and a "why to buy" and "how to buy" description. Then select the best keywords to get your video noticed in searches.

This isn't a job to do at the last minute. You should be thinking of this text-based content while you're planning the video. Here are four steps to uploading video to YouTube and optimizing it for search:

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With 2 billion active monthly users, YouTube is the world's largest online video platform. At the same time, it is also the second-largest search engine in the world, right after its parent company Google. Brands have been advertising on YouTube extensively and some D2C brands even get about 10 per cent of the sales on their website from YouTube. That is the power of YouTube! So it only makes sense for YouTube to take on the next big step—foraying further into the world of e-commerce. And as a brand to tap this opportunity to the fullest.

YouTube has been an effective marketing channel for years now through advertisements and affiliate links. However, with this new shopping feature, brands will directly engage with prospective buyers on the site and sell their products. The feature is currently undergoing initial testing with a limited number of video channels, according to information provided by a YouTube spokesperson. Once launched, it could become a tremendous game-changer in e-commerce and open up major avenues for retailers worldwide.

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Abedul Islam sani

Creating a successful YouTube video involves both shooting the video and editing it into a final production. The editing process, often called post-production, helps you stitch together multiple shots into a cohesive, persuasive whole.

In years past, post-production was a costly process requiring expensive professional equipment. Today, however, you can edit your videos on any personal computer using free or low-cost editing software. The quality is often comparable to what you find in expensive national commercials and network news shows.

Here are four steps to get you started editing your YouTube video:

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Abedul Islam sani

ouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world's biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.

There is no denying that YouTube presents a huge opportunity to reach and engage with diverse audiences, but only when done right. Here are some of the biggest challenges that marketers face on the platform.

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Abedul Islam sani