A web designer & developer

A marketing funnel is a path that your customers travel through. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stage. It starts the moment they become aware of your brand and continues until after they make a purchase. The social media marketing funnel ends with a customer becoming a true advocate of your brand.

Different industries and experts might have varying opinions on the phases of a social media marketing funnel. Despite what you call the phases, there is a basic framework to a customer journey that ultimately results in a sale and long-term brand advocacy.

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