Digital Tech

What Is Freelancing?

Freelancing is a contract-based profession where instead of being recruited in an organisation, the person uses his skills and experience to provide services to a number of clients.

In simple terms, freelancing is when you use your skills, education, and experience to work with multiple clients and take on various assignments without committing to a single employer. The number of assignments or tasks that you can take just boils down to your ability to deliver on them as asked from them.

Freelancing usually involves jobs (called gigs) that allow you to work-from-home situations. But don’t associate freelancing as the same as having a work-from-home job.

Freelancing doesn’t always mean that you’ll work from home. You might have to work at your client’s office too depending upon the type of work and the client’s requirements.A work from home job involves a contract between you and a single employer who gives you a salary while freelancing doesn’t.

It is just that many of the jobs that freelancers perform can be delivered over the Internet without their presence at the company or clients place.

1. What is digital marketing?

Digital marketing (also known as online marketing, internet marketing, or web marketing) refers to any form of marketing or advertising delivered through traditional and new digital channels such as websites, social media, mobile applications, email, or search engines, among others.

Digital marketing is traditionally done online and offline and it includes different types of paid and non-paid web marketing strategies such as:

Pay-per-click advertising (PPC)

Search engine optimization (SEO)

Email marketing

Content marketing

Mobile marketing

Social media marketing

Forum marketing

Affiliate marketing

Marketing automation

Influencer marketing

Referral marketing

“Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”

Why Digital Marketing Matters

Remember billboards? I do.

As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road.

Growing up with Indian parents, the answer to both of those would, most times, be the same: “not yet.”

Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs:

In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising.

Unfortunately or fortunately, billboard advertising is mostly dead.

Just think of it this way: Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.

The reason why billboards, like the ones above, will die, is because the future of driving will look like this