Digital Marketer Dipto

How do I create a Facebook group?
To create a group:
Tap in the bottom-right corner of Facebook and tap Groups. If you can't see Groups, tap See more.
Tap in the top right and select Create a Group.
Enter your group name.
Select the privacy option. If you selected private, select whether to make your group visible or hidden.
Add people to your group.
Tap Create.
Once you've created your group, you can personalise it by uploading a cover photo.
Note: We recommend that group admins share any commercial or business affiliations in the group, as well as updating the group if affiliations change. You can update the group by changing the group description and making an announcement.

A step-by-step guide to designing from scratch

You’ve got the vision, and Canva is here to bring it to life. Turn imagination into a finished design in minutes with this step-by-step tutorial for designing from scratch in Canva.

Canva’s templates provide a shortcut to good design: they’re fully customizable, so you can change the colors, images and more to suit your taste. We’ve got tens of thousands of templates for every design need.

But sometimes you need something completely custom-made. How do you ensure what you create actually looks good?

In this article, you will learn:

How to create a design from scratch using Canva
Quick tips to make your designs look good
How to choose the dimensions for your design
How to create a background for your design
How to add text, images and more
Watch the video to see for yourself how simple it is to design from scratch in Canva.

Design tip: Sketching a rough outline of your design on paper before you begin can help you bring your vision to life. It doesn’t need to be perfect. Consider what you’d like to include in the design, and where it might look best.

Ready? Let’s get started.

01. Choose the right dimensions for your design
To begin, choose your design type from the Canva homepage. These are set to the optimal dimensions for each graphic, whether it’s a social media post, flyer or more. Or you can use custom dimensions by searching for “custom size”. You can choose from pixels, millimetres or inches.

02. Choose a background
The background for your design could be a color, or an image.

Background colors

Design tip: Different colors tell different stories. Purple is associated with individuality, orange relates to activity, and green conjures images of nature. Think about what colors best suit your needs. Find a good color combination with our color palette tool.

canva colors
Of course, you can always use a white background too.

To choose a color, use the Color Picker tool in the toolbar at the top of the editor.

Background photos

To use a photo as a background, first add a grid. Once placed on a grid, photos can be resized, cropped, flipped and layered to create a variety of visual effects.

Next, search Images or upload your own. Then drag and drop your image onto the grid: it will snap to fit.

You can add filters to change the brightness, saturation and clarity of the photo. This can help when layering text and elements.

Design tip: You can add background images or feature images to your design.

A background image supports the message of the content. If there's too much going on in the background, it’s hard to overlay things like text or illustrations. When you are choosing a background image for your design, consider texture over structure. You can crop images to find pockets of texture that will work better—this way you can also remove any space or features in the image that creates too much noise.

The image below uses a close up photograph of a rose to add textural interest to the design, but its main role is to act as a vehicle for the text.

White Text On Photo Background Minimal Flower Instagram Post
Use this template
A feature image becomes the focus of your design: this image sits high in the order of visual hierarchy. Use a single, or split-cell grid to apply clever feature images and help your content sing.

The image below uses a grid to balance the visual hierarchy of the design. The user’s eye is drawn to the photograph.

Cooking Tutorial YouTube Thumbnail
Use this template
3. Add your elements
Your design might include text, icons, photos or illustrations. These need to be combined in a way that is visually appealing.

Canva graphic designer Lynneal Santos says it’s a matter of balance. “Consider the balance and composition of all the elements in the design. When you're laying out your elements, ask are the elements balanced? Are they centered? And ensure they’re not too close to other elements or the edge of the page.”

Her number one tip? “Keep it simple.” Don’t overload your design with too many elements, as it can confuse the visual message of the image. This is something designers call visual heirarchy, which involves the arrangement of elements according to their importance. Try playing with size, color, and placement in order to see what works best.

If you want to add a photo to your design, try using one of Canva’s frames. You can find these under “elements” in the side panel.

Design Tip: Harness the power of negative space. Negative space, also known as white space can be any area within a design that is free from text, images, or embellishments (it doesn’t have to actually be white). Designers love it because it can help create grouping, add emphasis and improve legibility.

4. Choose the right fonts
The look of your fonts can have a huge impact on your design. Take a look at this playful typeface: perfect for a fun beauty brand. Not ideal for a law firm.

Pink Brush Strokes Beauty Cosmetics Facebook Cover (1)
Use this template
Choosing one font is hard enough. But your design may need more than one typeface. Canva suggests never using more than two fonts in a design, as too many fonts tends to make a design look “messy”. You’ll want to choose complementary fonts, which add visual interest while working well together. You can learn more about which fonts look good together with tips on font pairing.

Canva has hundreds of pre-set font combinations to choose from. You can find these in the Text tab in the side panel.

Canva Text Tab
Or you can create your own combination. Again, simple is best: if you’re choosing an elaborate font, ensure you pair it with a simpler font so your design is balanced. Canva’s Font Combination tool can help, and Traditional combinations like a sans serif font and a serif font can be very powerful.

Don’t forget about readability. If your fonts are too complicated, they can detract from your message.

Design tip: Typographic hierarchy establishes the order of importance given to different design elements. By applying different fonts, color and scale to your text, you can dramatically change the way your message is received.

Navy Blue Floral Birthday Card 1
Use this template
Navy Blue Floral Birthday Card 3
Use this template
Navy Blue Floral Birthday Card 4
Use this template
Navy Blue Floral Birthday Card 2
Use this template
You don’t have to study for hundreds of hours to be good at design. But, like most things in life, you’ll get better with practice, so don’t be disheartened if your first design doesn’t turn out perfectly. Instead, keep practicing and keep creating. You’ll be creating brilliant, polished images in no time.

Bring your ideas to life in minutes.

Design now

Written by

Amelia Marshall

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6 Shopify Website Design Tips to Create a Beautiful Site☺️☺️☺️

Your website is the heart of your digital marketing efforts, so crafting a beautifully designed site is paramount to helping your company grow online. You can use a platform like Shopify to build your ecommerce site. So, how can you get the most from your Shopify site?

We’ve got six Shopify website design tips to help you get started with designing your site:

Choose the right theme for your business
1.Use apps to build your site
2.Make sure your site loads quickly
3.Incorporate visuals
4.Add elements to connect with leads
5.Don’t overdo it
6.Keep reading to learn more!

Pinterest Marketing Strategy: The Complete 2022 Guide

Do you want to leverage Pinterest marketing for your brand? Read this guide to learn how the Pinterest platform can help your business grow.

Did you download the Pinterest app when you were redecorating your living room and forgot that it existed for the last three years? Many people can relate to that because Pinterest was born as an ‘inspirational’ place for infinite scrolls of fruit cake recipes, jaw-dropping pictures, colorful knitting projects, and DIY tasks do delegate to your partner. It truly became a digital marketing platform through its pins feature, which made Pinterest marketing an efficient strategy for growth.

What are the pins? Pins are the digital, orderly mess of a busy desk: scribbled notes, recipes, newspaper clippings. You can create pins and add them to boards, and you can like and comment on other people’s pins and boards. Pinterest is truly a unique social media platform, and it has evolved over the years into much more than an infinite collection of beautiful images.

So who’s on Pinterest? Women in the 25-34 age group are the largest audience. This is good news since women influence 70-80% of consumer spending. Another big population on social media are moms; 8 out of 10 moms are Pinners. The men’s population is around 20% of the audience, but growing. Moreover, U.S. Millennials love Pinterest. Nearly 80% of U.S. Millennial women are on Pinterest and 40% of Millennial men, proving their loyalty to the platform. While there might not be as many young people as Snapchat or TikTok, most of the audience shows a ready-to-buy attitude. They are on Pinterest when they’re planning and making decisions.

According to Pinterest stats, 87% of Pinners have made purchases because of Pinterest. 93% of Pinterest users actively use the platform for their future purchases. They are on Pinterest when they’re planning and making decisions. And that is not all. You do not have to have a big brand name to achieve success. 97% of all Pinterest searches are unbranded, so even if you are starting from scratch, Pinterest is the platform to start advertising on.

Pinterest is now a social network, with over 450 million monthly active users and over 12 million unique worldwide. Though it’s not quite as big as the other social media giants, it still has a strong audience base, and companies should not miss the opportunity to leverage their brand on this platform. ince the Pandemic hit in 2020, Pinterest’s user base has expanded 13% QoQ. Since then, the platform’s ad UI has already increasingly improved as well.

So let’s take a deeper dive into the different ways Pinterest can help your business grow in 2022.