Loudworks

The naming and the identity of the lighting solution brand "Miro" draws significant inspiration from the distinctive artistic style of Joan Miró. This influence permeates the entire brand, from its color palette to its overall visual aesthetic. The resulting identity effectively and authentically incorporates Miró's signature playful abstraction, bold colors, and organic forms, creating a cohesive and memorable brand presence. This thoughtful application of Miró's artistic language allows the brand to communicate creativity, innovation, and a touch of whimsical sophistication through it's lighting solutions.

The United Convention Centre’s signage and wayfinding system seamlessly extends its brand identity, weaving in a refined cultural heritage theme. Secondary brand elements, bespoke iconography in harmony with carefully selected materials—balancing durability, tactile quality, and premium appearance—to create an intuitive navigation experience. The result is a sophisticated and cohesive visual language that enhances both usability and brand presence.