Cooch Creative

Celebrating 20 years. We have created many campaigns aimed at behavioural change but the Two Hoots campaign for Transperth was the most challenging. It also ended up becoming the most enduring, running over five consecutive years, same idea, fresh ex*****on every year. The challenge was to highlight and identify negative behaviours without creating confrontation or embarrassment, as the target audience was also frequent travellers and might be sitting next to you while reading about themselves on a big poster that you were also reading. So, we had to say ‘Hey You’ without shouting or pointing.’