WP Speed Fix - Site Speed Optimization

In this video we're going to walk through one of the features of our Vital Signs Tracker tool that enables you to track the speed on logged in vs logged out users separately.

This video is of particular note for WooCommerce sites and Membership sites that have a reasonably large portion of the users logged in while accessing the site.

By default, logged in user sessions are not cached and have no speed optimization which means they're going to be slow. Even with caching enabled they still tend to be slower as the pages are not pre-built in advance.

Learn more about VST at https://www.vitalsignstracker.com

In this video we're going to talk through the WooCommerce caching and speed optimization plugins we recommend.

One important fundamental to keep in mind when optimizing a WooCommerce site is that reliability beats speed and we never want to sacrifice site speed for reduced reliability. These are the plugins we've used on thousands of websites and have found them to be reliable, predictable and with great support.

In this video we're going to talk about this error or warning in Google Ads where your "Landing Page Experience" is "Below Average" and it appears to be related to site speed.

We see this issue again and again where sites test fast in a speed test but seem to have slow landing pages in the Google Ads console. In this video we'll show you why and how to fix it!

--Speed is a Google Ads factor too

--Landing page experience takes site speed into account

--Even though your site might be lightning fast, you can still have a poor landing page experience

*Root cause is usually custom tracking strings or a string related to ad tracking or click fraud that is bypassing caching and speed optimization*

Run a Core Web Vitals report at https://www.wpspeedfix.com/core-web-v... and check the TTFB

*THE FIX!*

Determine what query strings you are sending along with your Google Ads/paid traffic - most likely this is in the tracking template in Google Ads

Setup your page caching to ignore (NOT CACHE!) those query strings
NOTE caching the query strings probably won’t fix it as it’s likely the URLs are too unique

If you’re using WPRocket, you’ll need their add-on plugin to ignore query strings
https://docs.wp-rocket.me/article/971...

Cloudflare APO or edge caching - you need to use transform rules. Transform rules get messy fast. AI can be a good tool to generate rules with all permutations of these

Monitor and confirm if fixed - https://www.vitalsignstracker.com