Freshlime

Melbourne has ended a 57 year premiership drought with a well deserved win on the weekend. The game saw 3.006 million metro viewers tune in, giving the AFL Grand Final its highest rating since 2016.



Commercial radio is making waves with advertising revenue increasing in August despite lockdowns. Revenue for the month was up by 16.8% when compared to August 2020, according to data published by Commercial Radio Australia. Advertising revenue for the five major Australian capital city markets amounted to $49.65 million.


In a digital world, it’s still important to use your outside voice. A recent study launched by OMA reveals that advertising seen on classic signs are just as impactful, as a 30 sec radio commercial or 15 second tv commercial. Advertising viewed on digital signs averages even higher, by delivering 63% more impact than static signs. OOH has the power to deliver impact in just a one or two second glance.

A new freshie has joined the team, meet Julia our Media Co-ordinator! A strategic thinker, Julia is extremely passionate about best practice and bringing her quality of work to life, always challenging herself to develop innovative and fresh new ideas.


💚 A slice of Freshlime - The WFH Chronicles 💚
This is Karen’s WFH space. “With a city view like this, it’s pretty hard to complain about having to work from home. To combat the silence of working from home, I’ve been playing pop playlists on rotation to get the vibes up. During my lunch break, I love going on a walk to get some fresh air and get the creativity flowing.”