Engine Group

When you watch this ad, you might feel a bit rattled. Uncomfortable. Good. That’s the point.
For decades, child sexual abuse campaigns have focused on the horror of the act. But this one is different. Because if we want to stop abuse before it starts, we need to recognise the early warning signs of grooming.
This campaign is about prevention. About spotting the red flags. About understanding that grooming doesn’t always look like danger. Sometimes, it looks like kindness. Hiding behind harmless.
And when you can see it, you can stop it.
Thank you to Bravehearts for trusting us, and to UnLtd. for bringing us together.
Watch the film. Share it. And please, go to the Bravehearts website to learn
the signs.
Proud to be