Reimaginers

What does your business really need to say?

Business owners waste their own time attracting people who seem like their next customer, but aren’t.

🔮 Learn the psychology behind how we choose, so that you can express why your business matters in a way that feels like a priority, not a nice to have.

Next week, learn what your business REALLY needs today in my Brand Archetypes Creator Call with the fabulous community.

In the one hour workshop you’ll get to apply emotional positioning to your own business, recalibrating your brand so that what you say lands. It’s action oriented, with most of the time dedicated to doing. 🔥

Wherever you are in the world, come join us. If you want to be my plus 1 and come along for free, send me a DM and I’ll hook you up :)

🇦🇺 10am Friday 13th (AEST)
🇺🇸 5pm Thursday 12th (PST)

Fun opportunity to promote Menu Club live on the Ticker news.

I share emerging industry trends, what I’d like to see more of in hospitality, and how Menu Club creates impact in this space.

You can watch via my link in bio and learn more about at menuclub.com.au

Emotions are the glue that sticks customers to your brand. Business owners who understand this can build a loyal following that’s hard to shake. I’ve seen it firsthand - when I’m bold enough to try something no one has done before and really back myself, it all comes together. People appear out of the woodwork having been waiting for someone to shake up whatever it is.

But I’ve also experienced the frustration of lacklustre launches and feeling like I’m not quite resonating with my audience. It’s a vulnerable feeling, but it’s also an opportunity to reflect and adjust.

As I look back on my own journey, I’m reminded that building a brand is not just about strategy - it’s about creating a movement that’s rooted in emotion, empathy, and connection. And that’s exactly what I want to help you do.

I remember earning multiple millions of dollars for a large corporate client once. I was elated as it was a big win on top of their YOY expected growth. But it was also shocking to realise how pedestrian it was for them. They essentially didn’t notice the extra mils moving around their organisation. At most it was a successful project that made the client look good. Which is fine.

But that money means a lot more in the pocket of a small business. And it’s one of the biggest reasons why I want Menu Club to be about local venues. A couple million in their pocket is sending their children to a better school, paying off a house, going on more family holidays, money sent back home to look after family from another place.

It’s so much more meaningful to see that growth, and if the way I can earn a living gets to be this way, that’s a bit of alright.

You can now get AI agents to summarise these for you to get your research faster!

Ensure your prompt includes something like like ‘quote a specific review that reflects a common pattern among (1, 2, 3 star) reviews’ or ‘cite your source’ to help your AI stick to summarising real reviews instead of going rogue and having a guess.