Savvy Creations

Recently, Sandra Tricoli sat down with Cameron Watt from Skie Video for a conversation that went far beyond just “making videos.”

They unpacked what content really means in today’s marketing landscape, how audience behaviour is shifting, and why the future of brand growth belongs to those who understand not just how to create content, but how to strategically deploy it.

It’s clear that video is no longer a nice-to-have. It’s a core business tool. But like any tool, it needs to be used with intention.

Big thanks to Cam and the Skie Video team for an insightful conversation. Excited to share more from this discussion soon...

For Director Sandra Tricoli, it was a privilege to be among so many exceptional leaders, all driven by the same purpose: to strengthen Western Australian communities and uplift those who rely on essential support services.

She was honoured to attend the CEO boardroom lunch as part of the Hearts & Minds initiative by Business News, a private forum that convened some of WA’s most senior not-for-profit voices.

A wonderful night at the Tourism Awards celebrating WA’s tourism.

Often when we want to travel we think about travelling overseas but it’s events like these that remind me just how beautiful our own backyard is and encourage me to want to discover more of what WA has to offer .

A big congratulations to all the nominees and winners of the night .

“I don’t need to market my business, it runs purely on referrals.”

That’s fantastic, referrals will always remain one of the strongest forms of lead generation. They’re built on relationships, credibility, and the trust you’ve earned through delivering great work.

However, the question I always ask business owners is this:

Do you have the capacity for more clients?

If so, then it may be time to broaden your reach. While referrals are invaluable, relying on them alone limits your ability to scale. Sustainable growth requires a diverse lead generation strategy that brings consistency and predictability into your business.

A few areas worth considering include:

🔹 Social Media and Digital Advertising

🔹 Google and SEO

🔹 Strategic Partnerships

🔹 Public Relations and Media Exposure

🔹 Business Development Initiatives

Referrals are an incredible foundation but they should form part of a wider ecosystem of lead generation. When combined with strong marketing and visibility strategies, they can help take your business from steady to scalable.

Don't put all your lead generation eggs in one basket!