Fabri Communications

”What comes first, the copy or design?” 💻

We have been asked this question quite a few times this last month so I thought I’d share my views with you all.

Every website is going to be different and the approach and strategy for your site should be tailored to your business to achieve your desired objectives.

We work with businesses that have already engaged a web developer/designer and need some copy to fill in the Lorem Ipsum placeholder text in the design mock-up.

And businesses that come to us first to help devise a plan for the site and write the copy before beginning the design process.

👉🏽There is no hard or fast rule, but we are of the view engaging a copywriter should be the first step in your journey with design to follow to complement the brand messaging, the call to actions you need, and level of detail that is required for certain sections.

The words, ultimately, are the heart of your website and will get people to take the next step with your business. Design is important but without the right copy (or *enough* SEO-optimized copy) it’s just decoration.

From my experience, most web developers do like to have all your visual assets (logo, branding colours, photos) and words (copy) before they commence the design so they know what they’re working with.

Some are also happy to take the lead with the site strategy and prefer the freedom to create a website design and let the copywriter know how much content they need.

At Fabri Communications, we’re happy to work with you no matter what stage of the project you’re at. If you have any questions about your website, we’re always up for a chat! Email us at [email protected]

👀I would love to know your experience and what has worked for you? Did you do web design or copy first for your website?

People buy from PEOPLE 👥💸⠀
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‘Humanising’ your brand should be a focus no matter if you’re a product or service-based business, solo entrepreneur or large corporation.

The truth is, your ideal client will want some level of human connection before making an investment decision. They’ll want to get a good feel for who you are and establish a level of trust towards your brand before they decide to proceed.

So how do you do this without having the opportunity to meet with all of your potential clients in person?

👉🏽You need to be able to build that trust and connection through your content - written and visual.
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That means you should be:⠀
◽️Showing your face on your website and social media with professional photography. Sharing images of the team, employee milestones and company culture style posts.

◽️Investing in lifestyle shots showing real people enjoying your products rather than the typical Ecom images and flatlays. You may also utilize user generated content or influencer marketing.
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◽️ Forget stale third-person copy, and speak DIRECT to your audience. Remove the she/he/they/it and replace with I/we/our/you. Conversational copy is so important and will set you apart.
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◽️ Have a dedicated About page on your website that tells the reader more than what you do and when you founded your business. Let it tell a story and give a real positive insight into who you are and WHY you do what you do, what you stand for (brand values), how you can help and any other interesting mentions.
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◽️ Invest the time in engaging videos - BTS stories, on-brand Reels 🎥 , educating your audience, answering FAQs.
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◽️ Sprinkle your brand personality (tone of voice) into all the places you might forget: Error 404 page, Contact page, emails, order confirmations, even your 1:1 correspondence.
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◽️ Be consistent with your organic marketing. Most people need time to make a purchasing decision. This is why social media and emails are such a great way to nurture an audience.

◽️ Share testimonials

◽️ Engage and interact with customers: ie replying and leaving genuine comments on your existing audience posts as well as aligned individuals outside your network.

Client spotlight ✨ | CRC ORE
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We loved working with mining research organisation CRC ORE to help them get the word out about their Future Research Program with CSIRO via an email to stakeholders and a PR campaign to key contacts in Australian media.
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The story got picked up by a number of major mining publications including MiningNews.Net, Stockhead, Australian Mining, Paydirt and many more.
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We also helped CRC ORE refine some of the messaging on their website now their government funded term has come to an end.
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💬Here are some kind word from CRC ORE below:
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“Elizabeth was recommended by a previous colleague when I needed help with a number of communications activities such as media campaign, email and copy edits for our website. Elizabeth was very responsive, completely understood the brief and delivered on time, every time. Her level of understanding and professionalism was exactly what I needed. I highly recommend her.” — CRC ORE business manager Sue Campbell
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👉🏽If you have a story to tell and would like to see your brand in the media, we’d love to hear from you. Send us an email at [email protected] to enquire about our PR packages.

Client spotlight ✨ | Chevell Photography

We’ve been working with the amazing Rachel from Chevell (formerly Blush Pink Photo & Film) for well over two and a half years now, managing the social media accounts for her luxury Sydney wedding photography and videography business. 📲

This is one of our absolute FAVE projects, where we get to immerse ourselves daily in all the romantic, editorial moments and beauty Rachel and her team capture. 📸

Not to mention Rachel is such a dream client to work with, one of the most talented people we know, and so kind and inspiring. We’re so proud of all your success Rachel, it’s such a joy being part of the Chevell team 🤍