Blake de Vos

Are we friends yet?

The books that change businesses, generate inbound leads and get recommended by strangers are almost never written for everyone.

They're written for one specific person with one specific problem, and when that person finds your book at midnight on Amazon, from a colleague's recommendation, or at an airport bookshop, something clicks.

They feel seen, they feel understood, they feel like you've been in the room with them for years.

That feeling is what makes them book your call, join your program, or refer you to everyone they know.. and you can't manufacture it by trying to appeal to everyone.

Your book doesn't need to be for everyone. It needs to be exactly right for someone.

Did we just become best friends? Cos that's the goal with you and I.

Most people tiptoe through life with a “someday” idea.

Living with a book idea feels safe…
but it’s even scarier leaving it unwritten.
Don’t be the “someday” person.

If you’ve wanted to write a book, why are you waiting?

If you’re sitting on something, write a book that builds your brand and creates impact in your industry.

If you’re not sure where to start, comment TICKET and I’ll send you something that’ll help you get crystal clear on the idea you already have.

***My wife scaring my mum in a bee suit was not on my bingo card this year

Don’t cry….you've got years of expertise, results that would make your competitors uncomfortable, and a methodology that actually works, and nobody outside your existing clients knows your name.

Not because you're not good enough, but because you haven't built the one asset that makes you permanently findable to the people who need you most.

A published book on your expertise changes that within months.

It sits on Amazon, gets gifted to leads, passed around, gets recommended by strangers, gets found by your ideal client at 11pm when they're googling the exact problem you solve.

You stay classy. And don’t forget to write the book.