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05/06/2026
P–S® R&D :::: PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei
With Art Car #18, Cao Fei played with light as the bridge between physical and virtual worlds.
Our R&D for the campaign visuals started in the same place, repurposing re-lighting tools to develop a custom light treatment that pulls studio photography into the artist’s virtual world.
17/01/2026
More details from our recent rebrand of .music
Featuring a custom cut of Diatype by ◼️
Strategy, Brand Identity, Digital Design, Motion
— Pretty–Soon®
After-dark vibes for the Puma x A$AP Rocky Speedcat drop.
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